Selling

The NextHome Experience

When you work with us, you’re working with an industry leader in one-on-one service, strategy, best-practice marketing, and proprietary technology. You have a world-class expert and advocate by your side, who knows every nuance of the market and will help you navigate to your advantage at every state of the home selling process. You also have someone who, above all, shares an appreciation of your partnership in one of life’s most valuable and significant transactions.

The Process

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Strategic Plan

  • Review market conditions and determine pricing strategy
  • Outline custom marketing plan
  • Set listing timeline
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Preparation

  • Prepare home for marketing and showings
  • Shoot professional photos and 3d home tour
  • Sign listing package
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Marketing

  • Install signage
  • Submit listing to the Multiple Listing Service (MLS)
  • Deploy robust marketing campaign
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Showings

  • Host open houses, virtual, and private showings
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Offers

  • Consider offer terms and buyer financial qualifications
  • Negotiate an accepted offer
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Under Contract

  • Receive a roadmap of what’s to come
  • Take steps to meet all contractual obligations
  • Accommodate buyer’s inspections and appraisal visits
  • Negotiate potential repair requests
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Closing

  • Pack up and clean the property for buyer’s final walk-through
  • Terminate utilities and homeowner’s insurance for closing day
  • Sign closing documents
  • Receive proceeds

Industry-Leading Technology

NationalListing

National Listing Distribution

We display your home on hundreds of national websites, searched every day by millions of potential buyers. They’re intent on finding their next home, and we’re intent on making that match.

Reports

The Real-Time Report

Once we’ve featured your home across hundreds of targeted sites, we keep you informed weekly of the traffic results, trends, sites being used, and help you gauge the level of interest during our marketing campaign so we can together make informed decisions and adjust strategy.

NextdoorNeighbor

Our Nextdoor Neighbor

Your most promising prospective buyer is often someone who’s looking near you. We prominently present your home on Nextdoor, the neighborhood-centric social media platform. It’s where people gather for community and sharing. When they see your home is for sale, they can be the trusted neighbor who sends it to friends and family looking to move to the area.

OpenHouse

The New Open House

Hosting the NextHome way includes Spacio, the digital platform that invites guests to sign in – and allows us to analyze relevant information on them and form educated insights on the audiences we’re reaching, how showings are performing, and determining next steps. From here we can view key metrics that allow us to follow up with the most interested parties to keep your home front and center with visitors well after they leave the open house.

Search

Modern Search Experience

Our branded smartphone app, Mobile Connect, assures that your home is in the car with buyers, when they need it. Our yard signs feature a proprietary Mobile Connect rider that contains drive-by absorbed instructions for buyers to find out more about your home, when they’re actively and visually engaged in real time.

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Paper(less) is More

We’ve worked hard on implementing cutting-edge technology to keep paperwork, hassles, and delays out of your hands. Our services optimize mobile and paperless options that meet you on your schedule during the selling process. Our technology suite assures you an advantage in speed, efficiency, and accuracy, to a turnaround time that’s 25% faster than paper documents. Proven and paperless, DocuSign eSignature and Rooms are our automated signature and agreement technologies that allow us to create, sign, and complete documents in minutes. Your data is secure, and you have complete visibility and control of the entire process.

Unparalleled Marketing

Photog

Professional
Photography

We know that home shopping is visual and emotional for buyers. First impressions last, which is why we only use the highest-quality professional photographers and drone pilots to showcase your home. This is critical to generate the most interest and show value above other competing homes.

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3D
Virtual Tours

By enabling prospective buyers to virtually walk through your home in 3D, you can stand out from the competition and provide an immersive experience that is not possible with photos. Homes with 3D tours sell for 4-9% more and reduce days on market by up to 31% compared to listings without 3D tours.

NationalListing

Standalone
Website

Your listing will get its very own website and custom domain, complete with every bit of available information for buyers to explore. Beautifully designed and optimized for mobile and desktop devices, your single-property website entices buyers for seamless lead capture and detailed analytics.

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Digital
Storybooks

We are the only mid-MO brokerage using Studeo, the world’s first interactive storytelling platform for real estate. We engage a full range of best-in-class digital and interactive tools to create an all-in-one narrative that tells the most enticing story of your home. This is how we believe technology is best deployed: to maximize human efficiency, attraction, connection, and ultimately, the most effective factors in selling your home.

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Luke

Your heart moves in a different way when you see a mascot versus a logo. Enter Luke. He is a fundamental part of the NextHome brand identity, adding emotion and pure marketing genius to the real estate experience. Though Luke stands guard over our one-of-a-kind yard signs, he has also become somewhat of a social media sensation, favorited and liked, sent and shared, leading scavenger hunts (and house hunts) by commanding cuteness and attention. This is a pup with the power to lead people to their next home.

signs

Unique
Yard Signs

We have re-imagined what a yard sign should look like. Unlike any others in the market, our signs draw attention to your home, offer instant access to property details and photos, and invite people in to preview their next home.

materials

High-End Print Materials

NextHome invested in an industry-leading design program by the world’s largest independent design firm, Pentagram. The result is a striking visual identity and unparalleled print collateral. With online advertising becoming over-saturated, our print marketing creates a unique, defined and targeted message.

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Enter Stage Right

The difference an expert can make is remarkable in transforming the comfortable, relaxing space so very much yours into a more formal, more neutral show environment that attracts a wide range of buyers and stands apart from the competition. Staged homes, in any market, sell faster and for more money.

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More

The NextHome marketing, advertising, and design program is world-class. We create a suite of assets dedicated to amplifying the value of your home to buyers. Contact us to find out what else we have up our sleeve.